13 August 2009

Styling, what's that?

An important part of the food photography team is the 'stylist', horrible word but that's what they do, they 'style' the shot. From the client/publisher's point of view it's mainly the stylist's responsibility to ensure that the feel, mood, theme, style or concept is maintained throughout the shoot, series of shots or book by using appropriate plates, cutlery, napkins and so on. For example, how would you 'style' a photograph of a plate of sushi? A book concept might be 'slow food', and the styling would therefore need to be earthy and rustic perhaps. The photographs below were all taken from different books that had distinct themes or concepts, can you match them to the book name and themes, concepts listed?

Real Food - Healthy, Delicious, Easy to Prepare
Danks Street Depot - "Jared Ingersoll's rustic recipes reflect the seasonal offerings of growers' markets and urban providores" (A Sydney restaurant)
Italian Country Cooking - "is about the real food of Italy,.... the more you spend the worse you eat".
Secrets of the Red Lantern - "stories and ....... recipes from the heart"
Fresh and Healthy - The all new Victor Chang Cardiac Research Institute Cookbook.

Alan Benson - ACP Publishing

Alan Benson - Murdoch Books

Alan Benson - ACP Publishing

Alan Benson - Park Street Press


Alan Benson - Murdoch Books